The Marketing Team from Fendt had another reason to celebrate on Wednesday evening, on the fourth day of the Agritechnica exhibition. Münster-Hiltrup agricultural publishers, together with the liaison agency for agriculture and industry, awarded the German Agrar-Marketing Award 2009 for particularly creative and convincing advertising campaigns. Fendt received the award in the category “Crossmedia”. Peter-Josef Paffen, Spokesman of the Fendt Management Board and Fendt Marketing Director Roland Schmidt proudly accepted the award – not least, because Fendt is the only company that does not work with an advertising agency.

In the category “Crossmedia ”, Fendt convinced the six-member jury, headed by Professor Dr Manfred Bruhn, Department of Marketing/Business Management at the University of Basel, on all accounts with the advertising campaign for the market launch of the 200 Vario V/F/P. The parallel use of all media, such as print, including press reports and advertisements, internet TV on the company homepage, as well as direct mailings and the 200 Vario V/F/P Tour through Europe, which included extensive reporting, is a prime example in this category. The jury highlighted that Fendt is the only one of the companies that received awards that developed and implemented the marketing concept in-house.

The Agrar-Marketing Award was awarded for the eighth time at the Agritechnica, Fendt was among the winners for the third time. Karl-Heinz Bonny, Managing Director of Münster-Hiltrup agricultural publishers, was pleased with the great positive feedback from the participating companies and their agencies. Heike Götz, NDR television moderator, led through an entertaining programme with charm. After the very successful awards evening organised by the Münster-Hiltrup publishers drew to a close, the Fendt Marketing Team celebrated their well-earned award.