Marktoberdorf, 15 September 2009. The AGCO GmbH today announced that Roland Schmidt (38) has been appointed Fendt Marketing Director effective immediately. The farmer's son from Gunzenhausen in Central Franconia, Germany will be responsible for the classic marketing area at Fendt.

Roland Schmidt, Dipl. Ing. for agriculture, came to Fendt in 1998 as a DLG (German Agricultural Society) trainee. Directly thereafter, he began his career at Fendt in the newly created Marketing department. He was significantly involved in the market launch of the 700 Vario range. He was also instrumen-tal in setting up Product Marketing and became head of the department in July 2006. A year later he was appointed Head of Fendt Sales Promotion, a posi-tion he holds until now.

“With more than ten years of marketing experience, his dynamic and enthusi-astic personality and, not least, also because of his farming background, Ro-land Schmidt is the ideal person for this position. I am convinced that together with his team, he will be pivotal in pressing ahead with the ambitious goals that we have set for the upcoming years,” said Peter-Josef Paffen, Spokesman for the Fendt Management Board, at the introduction of the new marketing director.

The marketing director appointed on 1 June 2009, Detlef M. Schulz, left the company at the end of August for personal reasons.